Search Engine Optimization: Improving Your Search Results

So you want to improve your search engine results. You’ve installed Google Analytics. Now you need to know what you want to improve.

When I started my quest to improve Almost Frugal’s search engine results, I only knew that most of my search engine traffic was coming from two search results, both unrelated to the content I wanted to rank highly in search engine results.

Why is this a bad thing, you might ask? After all, traffic is traffic… The problem is that the visitors coming to Almost Frugal via those searches would probably not be interested in Almost Frugal’s content, and be unlikely to return.

The first step that I took to actually improving Almost Frugal’s search engine results was to make my posts more keyword friendly. I use Wordpress, and there is a handy plug-in that helps with search engine optimization called called All in One SEO Pack. I went back through past posts and added descriptions and search terms to each post.

For posts that I was writing from that point on, I made sure to make my post URLs keyword friendly, by shortening them and using the keywords I wanted to target. Finally, I made sure to use my targeted keywords often in the post itself, without being obnoxious about it!

As I’ve said before, improving your search engine results is an inexact science. It also takes time, and work… like most other things blogging!